Our sense of vision is the strongest pathway to deliver a memorable experience. As such, whether you’re a web or UX designer, you must master visual storytelling if you want to connect emotionally with users.
While you should certainly research what other sites, both in and outside of your industry, are doing, your story is your own to craft and tell.
image15When it comes to visual storytelling, photos are an obvious choice, but you shouldn’t overlook illustrations if they might better suit your story and brand. Mascots can even add another level of personalization and friendliness. And while foreground visuals are important, don’t overlook the power of a well-thought-out background image.