As a business, it is vital for you to verify the identity of every visitor or user on your site. This is because any user with multiple accounts or multiple user IDs on your site may not have the right intentions. It could decrease your customer retention capability, harm your company brand and reputation, result in legal procedures, and so on. It becomes important to stop them at an early stage through appropriate checks using the automated phone verification technique or similar two-step authentication process.
This helps make sure that your site or mobile application gets only genuinely unique users/visitors. If you are wondering about the how to prevent duplicate users for your business website or application, read on.