Apple Pay to Grab Market Share from Paypal: Piper Jaffray

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Incorporation of Apple Pay—Apple Inc.’s (NASDAQ:AAPL) payment service—into desktop and mobile Safari is expected this fall, with a relatively simple integration process for wholesalers, which has raised confidence levels in its ability to influence consumers’ digital payments habits. Piper Jaffray believes that 30% of Paypal’s third-party verification (TPV) is done on iOS devices, and would reflect a 45-55% crossover of technology platform’s top 100 acceptances.

In its research note, the firm talked about the level of competitive crossover, which the company will witness when Apple Pay goes live in browser. The investors have become alarmingly aware of the threat that the tech giant’s payment service and its competitors pose to Paypal.

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