Facebook Favoring User Engagement Over App Installs: New Metrics To Gauge Success

Facebook is changing the way it measures the success of marketing campaigns on its platform, aiming to focus more on user engagement rather than app installs.

For years now, mobile app developers promoting their work via Facebook have been using app installs as a metric to gauge the success of their campaign. App installs alone, however, may not be the best way to determine how well things are going, so Facebook wants to go deeper.

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