Allo, the “smart” messaging app from Google, was released in September 2016 and was welcomed by people. Within just a week of its release, it was reported that the app crossed 5 million downloads, which bears testimony to its initial popularity.
However, since then, the popularity of Allo has waned. This is due to the fact that people are more comfortable using the Facebook Messenger or WhatsApp rather than the Google chat offering.
The company has been trying to promote Allo incessantly and in a bid to retain mobile users, Google has been updating the app to provide the best experience possible.