Google and Amazon race to fix the biggest problem with voice assistants

Current-gen voice assistants like Amazon’s Alexa and Google Assistant, – which you can interact with by speaking commands to connected speakers from the respective companies – have a major drawback: They can only be connected to a single user account at a time.

That means that your partner can’t access their calendar entries if your speaker is tied to your account; it also means that you can’t prevent your children from streaming audio and video content that may not be age-appropriate, and that all searches and recommendations through their interactions will be tied to your account. But it looks like Amazon is inching closer to a solution.

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