Princeton’s ad-blocking technology could be the ‘end game’ for online publishers

A new ad-blocking technology could mean trouble for online publishers.

Developed by researchers at Stanford and Princeton, this ‘undefeatable’ ad blocker breaks from the norm and detects ads much like humans do: by looking at it. Typical ad-blockers scan a page’s source code looking for signs of ads. It’s effective in most instances, but the technology isn’t perfect and can be circumvented to show ads — or “please consider whitelisting this site” pop-ups.

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