The App Store is broken, long live apps

App stores are in desperate need of an innovative makeover. They’re broken – especially from a developer’s point of view.

The App Store and Google Play currently host more than 4m apps between them, making it incredibly hard for developers to get their apps discovered in this saturated ecosystem – this is without mentioning the 1,600 new submissions coming through on a daily basis. No matter how innovative or life-changing an app might be, without a large marketing budget or that famous grain of luck, it’s more than likely to be buried somewhere in the depths of the stores.

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