Think about all the frustrating products you’ve used at work. Expense reporting apps. Outdated CRM systems. Database management tools. In the world of B2B products, UX has historically been an afterthought.
But the status quo is changing. Enterprise UX — which refers to the design of business products — is in the middle of a renaissance. Startups like Gusto, Stripe, and Slack are setting the expectation that business products should be useful, usable, and satisfying. Even large organizations like IBM, GE, and Salesforce are positioning design as a competitive advantage and hiring thousands of designers to reshape processes and culture.