This is how Trump is using data analytics to win US elections

From Barack Obama to Narendra Modi to Donald Trump, politicians today are resorting to technology big time for reaching out to voters. It is not just about e-advertisements or social media campaign. In fact, it is much deeper than what we actually see. At the back-end lies Big Data analytics that help a candidate understand the voters better and design the election campaigns accordingly.

Avinash Iragavarapu, executive director, Arizona Republican Party, is doing it all for Donald Trump, the Republican Party nominee for the 2016 US presidential elections.

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