Twitter has made it easier to embed real-time social content on a Website

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Twitter’s various publishing efforts are now centered around a website. A new Publish website will make it much easier to add Twitter content to your Website or app, and leaves the curation up to tools you’re probably already using.

With a new Collections API, existing tools like TweetDeck and Curator can be used to surface tweets to your webpage without copying and pasting individual tweet codes. That allows you to string tweets together, making for a more robust storytelling experience.

The tweets are cobbled together under a common Collection ID, unique to tweets you manually add to tools that use the Collections API. Once a tweet is added to your Collection ID, it automatically surfaces to a webpage.

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