Ex Microsoft CEO, Steve Ballmer, was less than jolly at the annual shareholder meeting of the company, after a discussion over financial performance and app implementation.
He pointed out that the way in which the Redmond-based company reports the financial results for hardware manufacturing and cloud business gives a skewed image of reality.
Ballmer thinks that one “key metric” of business is the revenue, and any enterprise that wants transparency should report it. Microsoft, according to Ballmer, does not disclose profit margins or sales figures. Instead, the Windows OS developer reports yearly revenues run rates – which means that they approximate how much the company’s revenue might be if current sales levels extends for 12 months.